Koichi Yoshida Born in 1955
From 1980 to 1988, Koichi Yoshida had been a fashion director of BRUTUS (published from Magazine House) magazine, and was responsible for the entire fashion related production of the publication. On top of its regular issues, Yoshida was in charge of the magazine's special issues of BRUTUS STYLEBOOK from the planning to production.
Since Yoshida formed his own company in 1988, Yoshida Kikaku had been responsible of exclusively handling PR, Advertising and Promotion activities for Giorgio Armani Japan (1988 - 1994) and Calvin Klein Japan (1994 - 1999). During the period, Koichi Yoshida was still involved in fashion editorial production assignments for BRUTUS, GULLIVER and NAVI, and had a serial fashion essay column in BRUTUS magazine.
Koichi Yoshida himself is still active in editorial works - he was involved in a 40-page assignment as a fashion journalist for BRUTUS Fashion issue for fall 2000 and wrote a serial essay for ENGINE, published by Shinchosha Publishing Co., and a column for COMMERCIAL PHOTO from Genko-sha. For the fall 2002, spring 2003 and fall 2003, Yoshida took part in new duties as a guest editor-in-chief of a biannual journal, WWD Magazine.
For 2006, Yoshida was chosen as a branding specialist for the juror of the CAR OF THE YEAR award for 2006-07.